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University of MichiganMarketing

Richard P. Bagozzi

Faculty

Consumer Behavior in Brand Consumption and Identification
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Citations
151k
h 123 · i10 311
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35/100
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36/100
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About

Richard P. Bagozzi is a Marketing scholar at University of Michigan. Research spans Consumer Behavior in Brand Consumption and Identification. 522 works, 151k citations (h-index 123).

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Affiliation on publications · University of Michigan

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