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University of KansasMarketing

Murali K. Mantrala

Faculty

Consumer Market Behavior and PricingConsumer Retail Behavior Studies
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4.2k
h 35 · i10 58
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About

Murali K. Mantrala is a Marketing scholar at University of Kansas. Research spans Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 101 works, 4.2k citations (h-index 35).

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Professor of Marketing · University of Kansas

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