Barbara E. Kahn

Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at University of Pennsylvania. She is an internationally recognized scholar on retailing, variety-seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 80 articles in leading academic journals. She is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and The Shopping Revolution (revised and updated): How Retailers Succeed in an Era of Endless Disruption Accelerated by Covid-19, and coauthor of Grocery Revolution: The New Focus on the Consumer ând Visual Marketing: A Practical Guide to the Science of Branding and Retailing. She has been featured in CNN, CNBC, Forbes, Wall Street Journal, New York Times, NPR, Vox, Politico, and the Hidden Brain Podcast. She also served as Director of the Jay H. Baker Retailing Center and as Executive Director of Marketing Science Institute (MSI). She is the former Dean of the University of Miami’s Herbert School of Business and former Vice Dean of the Wharton undergraduate program. She was elected as a Fellow for both Association for Consumer Research (ACR) and Society for Consumer Psychology (SCP). Barbara received her PhD, MBA, and MPhil from Columbia University, and her BA from University of Rochester.

Patty and Jay H Baker Professor of Marketing · University of Pennsylvania Wharton School