2000
Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
Margaret C. Campbell, Amna Kirmani
Journal of Consumer ResearchTop-listed
1.3k
cites
Margaret C. Campbell
Faculty
Consumer Behavior in Brand Consumption and Identification
About
Margaret C. Campbell is a Marketing scholar at University of California, Riverside. Research spans Consumer Behavior in Brand Consumption and Identification. 43 works, 7k citations (h-index 22).
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Professor and Andersen Presidential Chair · University of California, Riverside
Most-cited work
1999
Perceptions of Price Unfairness: Antecedents and Consequences
Journal of Marketing ResearchTop-listed
866
cites
2003
Brand Familiarity and Advertising Repetition Effects
Margaret C. Campbell, Kevin Lane Keller
Journal of Consumer ResearchTop-listed
851
cites