2000
No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
Journal of MarketingTop-listed
2.2k
cites
Faculty
Amna Kirmani is a Marketing scholar at University of Maryland, College Park. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 63 works, 8.8k citations (h-index 24).
Generated from open data. Know them? Add to this profile or claim it.
Affiliation on publications · University of Maryland, College Park
Journal of MarketingTop-listed
Margaret C. Campbell, Amna Kirmani
Journal of Consumer ResearchTop-listed
William Boulding, Amna Kirmani
Journal of Consumer ResearchTop-listed