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Pennsylvania State UniversityMarketing

Lisa E. Bolton

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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h 27 · i10 35
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About

Lisa E. Bolton is a Marketing scholar at Pennsylvania State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 74 works, 4.1k citations (h-index 27).

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Affiliation on publications · Pennsylvania State University

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