2015
On the Go: How Mobile Shopping Affects Customer Purchase Behavior
Rebecca Jen-Hui Wang, Edward Carl Malthouse, Lakshman Krishnamurthi
Journal of RetailingTop-listed
560
cites
Faculty
Lakshman Krishnamurthi is a Marketing scholar at Northwestern University. Research spans Consumer Market Behavior and Pricing. 75 works, 4.7k citations (h-index 26).
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Professor of Marketing · Northwestern University
Rebecca Jen-Hui Wang, Edward Carl Malthouse, Lakshman Krishnamurthi
Journal of RetailingTop-listed
Richard A. Briesch, Lakshman Krishnamurthi, Tridib Mazumdar, S. P. Raj
Journal of Consumer ResearchTop-listed
Lakshman Krishnamurthi, S. P. Raj
Marketing ScienceTop-listed