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Northwestern UniversityMarketing

Edward Carl Malthouse

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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Established
#59
/400 · Marketing
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Teaching
—/5
0 reviews · 0% verified
Citations
12k
h 50 · i10 111
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0
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0
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Service
0
0 current · 0 honors
Funding
$150k
1 grants · 0 partners
Influence
23/100
Top 16%
Momentum
26/100
Established
0 reviews
Teaching
—/ 5
Clarity—
Helpfulness—
Fair grading—
5 lenses
About

Edward Carl Malthouse is a Marketing scholar at Northwestern University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 228 works, 12k citations (h-index 50).

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Affiliation on publications · Northwestern University

Most-cited work

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