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Rice UniversityMarketing

Utpal M. Dholakia

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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h 46 · i10 90
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About

Utpal M. Dholakia is a Marketing scholar at Rice University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 161 works, 16k citations (h-index 46).

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Affiliation on publications · Rice University

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