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University of FloridaMarketing

Chris A. Janiszewski

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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CJ
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Citations
12k
h 49 · i10 72
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Influence
23/100
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23/100
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About

Chris A. Janiszewski is a Marketing scholar at University of Florida. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 121 works, 12k citations (h-index 49).

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Affiliation on publications · University of Florida

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