1990
A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research
J. Craig Andrews, Srinivas Durvasula, Syed H. Akhter
Journal of AdvertisingTop-listed
439
cites
Faculty
J. Craig Andrews is a Marketing scholar at Marquette University. Research spans Consumer Behavior in Brand Consumption and Identification. 92 works, 5.6k citations (h-index 39).
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Affiliation on publications · Marquette University
J. Craig Andrews, Srinivas Durvasula, Syed H. Akhter
Journal of AdvertisingTop-listed
J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Journal of MarketingTop-listed
Srinivas Durvasula, J. Craig Andrews, Steven J. Lysonski, Richard G. Netemeyer
Journal of Consumer ResearchTop-listed