2018
When to use and how to report the results of PLS-SEM
Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt, Christian M. Ringle
European Business Review OACore
27k
cites
Joseph F. Hair
Faculty
Customer Service Quality and LoyaltyManagement and Marketing Education
About
Joseph F. Hair is a Management & Strategy scholar at University of South Alabama. Research spans Customer Service Quality and Loyalty, Management and Marketing Education. 226 works, 131k citations (h-index 33).
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Position · University of South Alabama
Most-cited work
2014
A primer on partial least squares structural equation modeling (PLS-SEM)
Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt
DigitalCommons - Kennesaw State University (Kennesaw State University) OA
13k
cites
2010
12k
cites