1990
Market Orientation: The Construct, Research Propositions, and Managerial Implications
Ajay K. Kohli, Bernard J. Jaworski
Journal of MarketingTop-listed
7.3k
cites
Faculty
Bernard J. Jaworski is a Management & Strategy scholar at Claremont Graduate University. Research spans Business Strategy and Innovation, Customer Service Quality and Loyalty. 134 works, 39k citations (h-index 41).
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Affiliation on publications · Claremont Graduate University
Ajay K. Kohli, Bernard J. Jaworski
Journal of MarketingTop-listed
Bernard J. Jaworski, Ajay K. Kohli
Journal of MarketingTop-listed
Bernard J. Jaworski, Ajay K. Kohli
Journal of MarketingTop-listed