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University of Massachusetts AmherstMarketing

Matthew Thomson

Faculty

Consumer Behavior in Brand Consumption and Identification
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h 16 · i10 22
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About

Matthew Thomson is a Marketing scholar at University of Massachusetts Amherst. Research spans Consumer Behavior in Brand Consumption and Identification. 54 works, 5.5k citations (h-index 16).

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Affiliation on publications · University of Massachusetts Amherst

Most-cited work

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