YesRATEPROF
Texas Tech UniversityMarketing

Darima Fotheringham

Researcher

Consumer Behavior in Brand Consumption and IdentificationService and Product Innovation
Write a review Add to the wiki
Is this you? Claim this profileNewer info? Request a verified updateCompareORCID OpenAlex
DF
Early days
#30
/35 · early-career momentum
Claim this profile to pick a paper-doll look or a photo
Teaching
—/5
0 reviews · 0% verified
Citations
807
h 5 · i10 4
Academic descendants
0
0 Advisees · 0 gen
Collaborators
0
0 institutions
Service
0
0 current · 0 honors
Funding
$0
0 grants · 0 partners
Influence
13/100
Top 95%
Momentum
32/100
Early days
0 reviews
Teaching
—/ 5
Clarity—
Helpfulness—
Fair grading—
5 lenses
About

Darima Fotheringham is a Marketing scholar at Texas Tech University. Research spans Consumer Behavior in Brand Consumption and Identification, Service and Product Innovation. 8 works, 807 citations (h-index 5).

Generated from open data. Know them? Add to this profile or claim it.

Assistant Professor · Texas Tech University

Most-cited work

Wiki completeness4 / 12
33%

The fill grows as students, colleagues and family add verified facts.