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University of BathMarketing

Anne L. Roggeveen

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior Studies
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h 41 · i10 63
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About

Anne L. Roggeveen is a Marketing scholar at University of Bath. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 123 works, 11k citations (h-index 41).

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Affiliation on publications · University of Bath

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