2014
The impact of perceptual congruence on the effectiveness of cause‐related marketing campaigns
Andrew Kuo, Dan Hamilton Rice
Journal of Consumer PsychologyTop-listed
161
cites
Researcher
Andrew Kuo is a Marketing scholar at Louisiana State University. Research spans Consumer Behavior in Brand Consumption and Identification. 12 works, 549 citations (h-index 7).
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Affiliation on publications · Louisiana State University
Andrew Kuo, Dan Hamilton Rice
Journal of Consumer PsychologyTop-listed
Chris A. Janiszewski, Andrew Kuo, Nader T. Tavassoli
Journal of Consumer ResearchTop-listed
Andrew Kuo, Richard J. Lutz, Jacob L. Hiler
Journal of Consumer MarketingCore