University of Illinois Urbana-Champaign Marketing

Kent B. Monroe

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior Studies

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About

Kent B. Monroe is a Marketing scholar at University of Illinois Urbana-Champaign. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 155 works, 26k citations (h-index 56).

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Affiliation on publications · University of Richmond