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Florida International UniversityMarketing

Yu Liu

Researcher

Consumer Behavior in Brand Consumption and IdentificationEnvironmental Sustainability in Business
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Teaching
—/5
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Citations
516
h 12 · i10 12
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0
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0
0 current · 0 honors
Funding
$2.2M
4 grants · 0 partners
Influence
13/100
Top 98%
Momentum
28/100
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0 reviews
Teaching
—/ 5
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5 lenses
About

Yu Liu is a Marketing scholar at Florida International University. Research spans Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business. 15 works, 516 citations (h-index 12).

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Affiliation on publications · Florida International University

Most-cited work

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