2013
Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites
Wan‐Hsiu Sunny Tsai, Linjuan Rita Men
Journal of Interactive AdvertisingCore
549
cites
Wan‐Hsiu Sunny Tsai
Faculty
Consumer Behavior in Brand Consumption and Identification
About
Wan‐Hsiu Sunny Tsai is a Marketing scholar at University of Miami. Research spans Consumer Behavior in Brand Consumption and Identification. 82 works, 4.7k citations (h-index 33).
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Professor · University of Miami
Most-cited work
2021
How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue
Wan‐Hsiu Sunny Tsai, Yu Liu, Ching‐Hua Chuan
Journal of Research in Interactive MarketingCore
393
cites
2012
Beyond liking or following: Understanding public engagement on social networking sites in China
Linjuan Rita Men, Wan‐Hsiu Sunny Tsai
Public Relations ReviewCore
238
cites