1988
Readings in the Management of Innovation
Michael L. Tushman, William L. Moore
Medical Entomology and ZoologyCore
735
cites
Faculty
William L. Moore is a Marketing scholar at University of Utah. Research spans Consumer Market Behavior and Pricing. 70 works, 4.5k citations (h-index 34).
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Affiliation on publications · University of Utah
Michael L. Tushman, William L. Moore
Medical Entomology and ZoologyCore
Nga N. Ho-Dac, Stephen J. Carson, William L. Moore
Journal of MarketingTop-listed
William L. Moore, Donald R. Lehmann
Journal of Consumer ResearchTop-listed