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Tulane UniversityMarketing

William B. Dodds

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior Studies
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h 10 · i10 13
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About

William B. Dodds is a Marketing scholar at Tulane University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 34 works, 8.2k citations (h-index 10).

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Assistant Professor · Tulane University

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