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Jaipuria Institute of ManagementMarketing

Weng Marc Lim

Faculty

Consumer Behavior in Brand Consumption and Identification
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43k
h 81 · i10 261
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2 current · 2 honors
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32/100
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About

Weng Marc Lim is a Marketing scholar at Jaipuria Institute of Management. Research spans Consumer Behavior in Brand Consumption and Identification. 414 works, 43k citations (h-index 81).

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Adjunct Professor · Sungkyunkwan University

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