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Boston UniversityMarketing

Susan M. Fournier

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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h 28 · i10 48
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About

Susan M. Fournier is a Marketing scholar at Boston University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 90 works, 16k citations (h-index 28).

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Affiliation on publications · Boston University

Most-cited work

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