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University of VirginiaMarketing

David Glen Mick

Faculty

Consumer Behavior in Brand Consumption and IdentificationService and Product Innovation
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Citations
11k
h 37 · i10 52
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Influence
21/100
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—/ 5
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About

David Glen Mick is a Marketing scholar at University of Virginia. Research spans Consumer Behavior in Brand Consumption and Identification, Service and Product Innovation. 89 works, 11k citations (h-index 37).

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Affiliation on publications · University of Virginia

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