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Washington University in St. LouisMarketing

Stephen M. Nowlis

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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5.1k
h 29 · i10 31
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About

Stephen M. Nowlis is a Marketing scholar at Washington University in St. Louis. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 64 works, 5.1k citations (h-index 29).

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Affiliation on publications · Washington University in St. Louis

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