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University of Illinois Urbana-ChampaignMarketing

Sharon Shavitt

Faculty

Consumer Behavior in Brand Consumption and Identification
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h 42 · i10 74
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About

Sharon Shavitt is a Marketing scholar at University of Illinois Urbana-Champaign. Research spans Consumer Behavior in Brand Consumption and Identification. 140 works, 9.3k citations (h-index 42).

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Affiliation on publications · University of Illinois Urbana-Champaign

Most-cited work

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