1994
Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies
Journal of Experimental Social PsychologyCore
737
cites
Faculty
Sang Pil Han is a Information Systems scholar at Arizona State University. Research spans Digital Platforms and Economics, Technology Adoption and User Behaviour. 57 works, 3.2k citations (h-index 18).
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Affiliation on publications · Arizona State University
Journal of Experimental Social PsychologyCore
Anindya Ghose, Avi Goldfarb, Sang Pil Han
Information Systems ResearchTop-listed
Management Science OATop-listed