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Texas Christian UniversityMarketing

Robert P. Leone

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior Studies
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7.3k
h 35 · i10 53
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About

Robert P. Leone is a Marketing scholar at Texas Christian University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 92 works, 7.3k citations (h-index 35).

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Affiliation on publications · Texas Christian University

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