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University of VirginiaMarketing

Rajkumar Venkatesan

Faculty

Consumer Market Behavior and PricingConsumer Retail Behavior StudiesCustomer churn and segmentation
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7.7k
h 28 · i10 39
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About

Rajkumar Venkatesan is a Marketing scholar at University of Virginia. Research spans Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Customer churn and segmentation. 115 works, 7.7k citations (h-index 28).

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Affiliation on publications · University of Virginia

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