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The University of Texas Rio Grande ValleyMarketing

Reto Felix

Faculty

Consumer Behavior in Brand Consumption and IdentificationEnvironmental Sustainability in Business
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8.2k
h 25 · i10 37
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About

Reto Felix is a Marketing scholar at The University of Texas Rio Grande Valley. Research spans Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business. 66 works, 8.2k citations (h-index 25).

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Affiliation on publications · The University of Texas Rio Grande Valley

Most-cited work

2022

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Yogesh Kumar Dwivedi, Laurie Hughes, Abdullah Mohammed Baabdullah, Samuel Ribeiro Navarrete, Mihalis Giannakis, Mutaz M. Al‐Debei, Denis Dennehy, Bhimaraya A. Metri, Dimitrios Buhalis, Christy M.K. Cheung, Kieran Conboy, Ronan Doyle, Rameshwar Dubey, Vincent Dutot, Reto Felix, D.P. Goyal, Anders Gustafsson, Chris Hinsch, Ikram Jebabli, Marijn Janssen, Young‐Gab Kim, Joo-Young Kim, Stefan Koos, David Kreps, Nir Kshetri, Vikram Kumar, Keng‐Boon Ooi, Savvas Papagiannidis, Ilias O. Pappas, Ariana Polyviou, Sang‐Min Park, Neeraj Pandey, Maciel Manoel de Queiroz, Ramakrishnan Raman, Philipp A. Rauschnabel, Anuragini Shirish, Μαριάννα Σιγάλα, Konstantina Spanaki, Garry Wei‐Han Tan, Manoj Kumar Tiwari

International Journal of Information Management OATop-listed

2.7k
cites
2022

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Yogesh Kumar Dwivedi, Laurie Hughes, Yichuan Wang, Ali Abdallah Alalwan, Sun Joo Ahn, Janarthanan Balakrishnan, Sergio Barta, Russell W. Belk, Dimitrios Buhalis, Vincent Dutot, Reto Felix, Raffaele Filieri, Carlos Flavián, Anders Gustafsson, Chris Hinsch, Svend Hollensen, Varsha K. Jain, Jooyoung Kim, Anjala Selena Krishen, Jared Offei Lartey, Neeraj Pandey, Samuel Ribeiro Navarrete, Ramakrishnan Raman, Philipp A. Rauschnabel, Amalesh Sharma, Μαριάννα Σιγάλα, Cleopatra A. Veloutsou, Jochen Wirtz

Psychology and Marketing OACore

895
cites
Wiki completeness4 / 12
33%

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