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Southern Methodist UniversityMarketing

Raj Sethuraman

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior Studies
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About

Raj Sethuraman is a Marketing scholar at Southern Methodist University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 69 works, 4.5k citations (h-index 28).

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Affiliation on publications · Southern Methodist University

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