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Michigan State UniversityMarketing

R. Dale Wilson

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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About

R. Dale Wilson is a Marketing scholar at Michigan State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 37 works, 8.4k citations (h-index 17).

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Affiliation on publications · Michigan State University

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