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Dartmouth CollegeMarketing

Praveen K. Kopalle

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior Studies
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Citations
7.7k
h 37 · i10 67
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Influence
20/100
Top 34%
Momentum
49/100
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—/ 5
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About

Praveen K. Kopalle is a Marketing scholar at Dartmouth College. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 104 works, 7.7k citations (h-index 37).

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Affiliation on publications · Indian School of Business

Most-cited work

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