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Chapman UniversityMarketing

Prashanth U. Nyer

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Packaging Perceptions and Trends
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Citations
4.5k
h 12 · i10 13
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Influence
17/100
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10/100
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—/ 5
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About

Prashanth U. Nyer is a Marketing scholar at Chapman University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Packaging Perceptions and Trends. 37 works, 4.5k citations (h-index 12).

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Affiliation on publications · Chapman University

Most-cited work

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