2018
Market orientation, positioning strategy and brand performance
Pramod Iyer, Arezoo Davari, Mohammadali Zolfagharian, Audhesh K. Paswan
Industrial Marketing ManagementTop-listed
193
cites
Faculty
Pramod Iyer is a Marketing scholar at Kennesaw State University. Research spans Consumer Behavior in Brand Consumption and Identification. 41 works, 1.2k citations (h-index 17).
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Position · Kennesaw State University
Pramod Iyer, Arezoo Davari, Mohammadali Zolfagharian, Audhesh K. Paswan
Industrial Marketing ManagementTop-listed
Pramod Iyer, Arezoo Davari, Amaradri Mukherjee
Journal of Retailing and Consumer ServicesCore
Abdullah Alhidari, Pramod Iyer, Audhesh K. Paswan
Journal of Customer BehaviourCore