2008
On value and value co-creation: A service systems and service logic perspective
Stephen Louis Vargo, Paul P. Maglio, Melissa Archpru Akaka
European Management JournalCore
3.2k
cites
Faculty
Paul P. Maglio is a Marketing scholar at University of California, Merced. Research spans Service and Product Innovation. 207 works, 18k citations (h-index 49).
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Position · University of California, Merced
Stephen Louis Vargo, Paul P. Maglio, Melissa Archpru Akaka
European Management JournalCore
David Kirsh, Paul P. Maglio
Cognitive ScienceTop-listed
Paul P. Maglio, Jim Spohrer
Journal of the Academy of Marketing ScienceTop-listed