2008
On value and value co-creation: A service systems and service logic perspective
Stephen Louis Vargo, Paul P. Maglio, Melissa Archpru Akaka
European Management JournalCore
3.2k
cites
Melissa Archpru Akaka
Faculty
Consumer Behavior in Brand Consumption and IdentificationService and Product Innovation
About
Melissa Archpru Akaka is a Marketing scholar at University of Denver. Research spans Consumer Behavior in Brand Consumption and Identification, Service and Product Innovation. 81 works, 9.4k citations (h-index 31).
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Professor · University of Denver
Most-cited work
2014
Innovation through institutionalization: A service ecosystems perspective
Stephen Louis Vargo, Heiko Wieland, Melissa Archpru Akaka
Industrial Marketing ManagementTop-listed
774
cites
2009
Service-Dominant Logic as a Foundation for Service Science: Clarifications
Stephen Louis Vargo, Melissa Archpru Akaka
Service Science OACore
531
cites