2017
Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent
Nathaniel Evans, Joe Phua, Dongjae Lim, Hyoyeun Jun
Journal of Interactive AdvertisingCore
910
cites
Faculty
Nathaniel Evans is a Marketing scholar at University of Georgia. Research spans Consumer Behavior in Brand Consumption and Identification. 32 works, 2.8k citations (h-index 18).
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Associate Professor · University of Georgia
Nathaniel Evans, Joe Phua, Dongjae Lim, Hyoyeun Jun
Journal of Interactive AdvertisingCore
Bartosz W. Wojdynski, Nathaniel Evans
Journal of AdvertisingTop-listed
Bartosz W. Wojdynski, Nathaniel Evans
International Journal of AdvertisingCore