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University of California, IrvineMarketing

Mary C. Gilly

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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Citations
11k
h 37 · i10 56
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Influence
21/100
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4/100
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—/ 5
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About

Mary C. Gilly is a Marketing scholar at University of California, Irvine. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 95 works, 11k citations (h-index 37).

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Affiliation on publications · University of California, Irvine

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