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University of California, IrvineMarketing

Hope Jensen Schau

Faculty

Consumer Behavior in Brand Consumption and IdentificationService and Product Innovation
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8.4k
h 29 · i10 47
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About

Hope Jensen Schau is a Marketing scholar at University of California, Irvine. Research spans Consumer Behavior in Brand Consumption and Identification, Service and Product Innovation. 138 works, 8.4k citations (h-index 29).

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Gilly Family Endowed Chair of Marketing · University of California, Irvine

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