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North Carolina State UniversityMarketing

Lori Rothenberg

Faculty

Consumer Behavior in Brand Consumption and IdentificationEnvironmental Sustainability in Business
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707
h 14 · i10 15
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Influence
14/100
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About

Lori Rothenberg is a Marketing scholar at North Carolina State University. Research spans Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business. 41 works, 707 citations (h-index 14).

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Associate Professor · North Carolina State University

Most-cited work

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