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North Carolina State UniversityMarketing

Byoungho Ellie Jin

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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Steady
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/401 · Marketing
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Teaching
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Citations
6.1k
h 37 · i10 92
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Influence
20/100
Top 38%
Momentum
45/100
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—/ 5
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5 lenses
About

Byoungho Ellie Jin is a Marketing scholar at North Carolina State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 219 works, 6.1k citations (h-index 37).

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Invited Distinguished Professor · Ewha Womans University

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