2014
Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction
Journal of Interactive MarketingCore
954
cites
Faculty
Lauren I. Labrecque is a Marketing scholar at University of Rhode Island. Research spans Consumer Behavior in Brand Consumption and Identification. 68 works, 5.3k citations (h-index 24).
Generated from open data. Know them? Add to this profile or claim it.
Position · University of Rhode Island
Journal of Interactive MarketingCore
Lauren I. Labrecque, George R. Milne
Journal of the Academy of Marketing ScienceTop-listed
Lauren I. Labrecque, Jonas vor dem Esche, Charla Mathwick, Thomas P. Novak, Charles F. Hofacker
Journal of Interactive MarketingCore