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Texas Christian UniversityMarketing

Lance A. Bettencourt

Faculty

Consumer Retail Behavior StudiesService and Product Innovation
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Citations
6.6k
h 23 · i10 26
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Influence
19/100
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About

Lance A. Bettencourt is a Marketing scholar at Texas Christian University. Research spans Consumer Retail Behavior Studies, Service and Product Innovation. 37 works, 6.6k citations (h-index 23).

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Associate Professor of Professional Practice · Texas Christian University

Most-cited work

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