1997
Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity
Kamel Jedidi, Harsharanjeet S. Jagpal, Wayne S. DeSarbo
Marketing Science OATop-listed
440
cites
Faculty
Kamel Jedidi is a Marketing scholar at Columbia University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 95 works, 4.9k citations (h-index 36).
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Affiliation on publications · Columbia University
Kamel Jedidi, Harsharanjeet S. Jagpal, Wayne S. DeSarbo
Marketing Science OATop-listed
Kamel Jedidi, Carl F. Mela, Сунил Гупта
Marketing ScienceTop-listed
Wayne S. DeSarbo, Kamel Jedidi, Indrajit Sinha
Strategic Management Journal OATop-listed