2002
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
Julie A Baker, Anitha Parasuraman, Dhruv Grewal, Glenn B. Voss
Journal of MarketingTop-listed
2.3k
cites
Julie A Baker
Faculty
Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
About
Julie A Baker is a Marketing scholar at Johns Hopkins University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 114 works, 13k citations (h-index 35).
Generated from open data. Know them? Add to this profile or claim it.
Affiliation on publications · Johns Hopkins University
Most-cited work
1994
The Influence of Store Environment on Quality Inferences and Store Image
Julie A Baker, Dhruv Grewal, A. Parasuraman
Journal of the Academy of Marketing ScienceTop-listed
1.5k
cites
1998
The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions
Dhruv Grewal, Ram Krishnan, Julie A Baker, Norm Borin
Journal of Retailing OATop-listed
1.4k
cites