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Michigan State UniversityMarketing

Juan Mundel

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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681
h 13 · i10 14
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14/100
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About

Juan Mundel is a Marketing scholar at Michigan State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 37 works, 681 citations (h-index 13).

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Associate Professor · Michigan State University

Most-cited work

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33%

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