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Northeastern UniversityMarketing

Hristina Dzhogleva Nikolova

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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h 12 · i10 13
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About

Hristina Dzhogleva Nikolova is a Marketing scholar at Northeastern University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 33 works, 1.2k citations (h-index 12).

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Affiliation on publications · Northeastern University

Most-cited work

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