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The Ohio State UniversityMarketing

H. Alice Li

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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HL
Steady
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/400 · Marketing
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Teaching
—/5
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Citations
2.5k
h 9 · i10 9
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Influence
15/100
Top 79%
Momentum
40/100
Steady
0 reviews
Teaching
—/ 5
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5 lenses
About

H. Alice Li is a Marketing scholar at The Ohio State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 27 works, 2.5k citations (h-index 9).

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Position · The Ohio State University

Most-cited work

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